It is that time of year again when I start thinking about updating and altering the content of the main site. There are still many areas I began some time ago and never quite got around to finalising (yes, I really should really do that one day). In an effort to obtain inspiration I’ve been trawing the web looking at other accountant’s sites. I have to tell you, we have some pretty poor efforts out there. I even found one Sydney practice with scrolling tax update headlines from 2003 – seriously, guys, you’re not exactly coming over as cutting-edge.
What I really want to know is what do you hope to find on an accountants website? Sure, you’d probably want to know a bit about the practice itself, but what do you really hope to find there? (yes, I know it is hard for most people to get excited about accountant’s websites but stick with me here).
We’ve always felt that the site should serve as a resource for clients and vistors. The real challenge has been in determining what resources to develop and share.
Have you ever been to your own accountant’s website? Why would you visit again? If it stinks, what would make it useful to you?
Do you want tax/financial facts and figures? Tips and tricks? Practical downloadable templates you can use? Software tutorials or lessons in bookkeping? What is it exactly that you hope to find?
It’s time to get opinionated…. I want your thoughts.
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