We will continue to share some of the checklist items which we use to analyse your business to ensure your business’ survival. These issues and more are discussed in a paper – “Survival in Difficult Times for SMEs”. Clients should please contact us if you would like a copy of this paper.
Business Strategies / Culture
Questions to consider include:-
• Can you identify your business’ unique selling proposition?
• Does your business deliver outstanding service to customers at all times?
• Have you considered the culture of your organisation?
• Do people communicate openly and effectively?
• Is the telephone answered in a professional manner?
• Are telephone calls replied to promptly?
• Are emails responded to promptly?
• Are products/services delivered on time?
• Are products/services produced at the required level of workmanship?
• Is quality an important item?
• Are your team members presentable?
Sales Targets
The components in determining projected sales figures are:-
• the number of customers per annum;
• the frequency of transactions per annum;
• average sale price; and
• the projected gross profit percentage.
Have you considered strategies that your business might be able to introduce to increase the number of customers serviced by the business?
Are there value-adds that your business could offer to entice customers to increase the frequency of transactions they have with your business? This could involve increasing or improving marketing aids used within the business to prompt customers to visit or contact you for products or services on a more regular basis.
Survival in Difficult Times
FOLLOW THE WHOLE SERIES
This post is part of the “Survival in Difficult Times for SMEs” series.
Be sure to read the other parts of the series for a clearer picture. You can follow the series along on the blog or read them first by subscribing to our popular Business Plus+ newsletter.
Article by Christie Lewis
Christie is Practice Manager at Alan Lewis Accountants . Besides accounting, her passion is for all things small business (and blogging, of course). You can contact Christie directly at christie@lewistaxation.com.au.
Christie has written 799 awesome articles for us at Alan Lewis Accountants – BLOG
Twitter: @christielewis
