Business Review:
• Why are you in business?
• What business are you in?
• Who is your market?
• Who are your customers?
• What differentiates your business?
• Do you have to improve cost control?
• What share of the market do you have?
• What is the current size of your business?
• What are your aspirations for the business?
• What is your annual growth rate?
• Are there any improvements required to customer service?
• Does there need to be productivity improvements?
• Are you happy with employees’ performance and development?
• Are you happy with your own personal development and performance?
• Are quality control procedures introduced and working?
Financial Analysis:
Analysis of the trading profit and loss performance of each business grouping within your business including:
• your gross profit percentage;
• number of sales per staff person;
• average sale;
• key expenses including advertising, marketing, salaries/wages and rent;
• percentage of key expenses to turnover;
• percentage of total expenses to turnover; and
• how does this financial performance compare with competitors?
Business Plans – Some Questions to Consider
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This post is part of the 50-part series “Business Plans – Some Questions to Consider” (yes, there will be 50 of them!).
Be sure to read the other parts of the series to get a full picture. You can follow the series along on the blog or read them first by subscribing to our popular Business Plus+ newsletter.


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