When completing a business plan it is essential that a detailed analysis be undertaken on the industry in which the business is operating and on the market the business is attempting to serve. The industry and market analysis business plan questionnaire raises a number of questions relative to:
Industry and Market Analysis
What industry are you in?
How old is the industry?
What stage is the industry at?
How big is the market in your area?
Are there any barriers to entry?
Are there any restrictive government policies on the industry?
What market research has been undertaken?
What test marketing has been undertaken?
Have you had any comments from focus groups?
Who are your potential competitors?
What is your distribution strategy?
What are the population projections for your area?
Business Plans – Some Questions to Consider
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This post is part of the 50-part series “Business Plans – Some Questions to Consider” (yes, there will be 50 of them!).
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Tagged as:
business plans,
Market research,
Small Business
Christie is Practice Manager at Alan Lewis Accountants
. Besides accounting, her passion is for all things small business (and blogging, of course). You can contact Christie directly at christie@lewistaxation.com.au.
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