Advertising
• Have you developed an advertising strategy?
• What percentage of your turnover do you spend on advertising?
• How does your advertising expenditure percentage compare to others in your industry?
• Do you personally appear in advertisements?
• Have you developed an advertising strategy for special events during the year e.g. Christmas?
• Do you measure the results of various advertising campaigns?
• Do you enquire where new customers heard about your business?
• Do you use key words in your headlines, including “you”, “easy”, “love”, “guarantee” and “free”?
Business Plans – Some Questions to Consider
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This post is part of the 50-part series “Business Plans – Some Questions to Consider” (yes, there will be 50 of them!).
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Article by Christie Lewis
Christie is Practice Manager at Alan Lewis Accountants . Besides accounting, her passion is for all things small business (and blogging, of course). You can contact Christie directly at christie@lewistaxation.com.au.
Christie has written 799 awesome articles for us at Alan Lewis Accountants – BLOG
Twitter: @christielewis
