Business Plans – Questions To Consider – Part 10

by Christie Lewis on July 10, 2009 · 1 comment

in Planning & Growth

Marketing

One of the most important aspects of the preparation of a business plan is to firstly consider the business’ market and the business’ marketing plan.

Questions to consider include:

  • Do you know your target market?
  • Do you understand the diagnostics of your customers/clients relating to age, sex, occupation, salary levels, interests etc?
  • Is the business capable of handling the market that you bring in?
  • Have you checked your marketing activities/aids including promotions, videos, telephone answering, product wrapping, staff training, the image that you are presenting?
  • Are all of these marketing activities presenting the correct image?
  • Have you developed a customer database?
  • Have you developed a web page? Is the web page regularly updated?
  • Do you have systems to capture customer details for inclusion in your customer database?

    • If you would like a paper on Marketing, please contact us.

    Business Plans – Some Questions to Consider

    FOLLOW THE WHOLE SERIES

    This post is part of the 50-part series “Business Plans – Some Questions to Consider” (yes, there will be 50 of them!).
    Be sure to read the other parts of the series to get a full picture. You can follow the series along on the blog or read them first by subscribing to our popular Business Plus+ newsletter.

    Tagged as: marketing, marketing plan, Small Business

    Christie Lewis

    Article by

    Christie is Practice Manager at Alan Lewis Accountants . Besides accounting, her passion is for all things small business (and blogging, of course). You can contact Christie directly at christie@lewistaxation.com.au.

    Christie has written 799 awesome articles for us at Alan Lewis Accountants – BLOG

    Twitter: @christielewis

    { 1 comment… read it below or add one }

    Business Market July 11, 2009 at 5:40 am

    Being aware of these in advance can help you make better decisions about how you’ll spend or, save your net earnings. Business Market

    Reply

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