Are customers only coming to you because they have run out of something or have you attracted them to your business?
If you are holding in-house promotions or cooking bread or other products so that the aroma fills the store and attracts people into it, you should be a long way towards creating a “destination store” image for your business. People will want to go to you to see what you are doing today!
Invariably a “destination store” will sell considerably more product than what a convenience store will sell.
Ask yourself and your customers what sort of image you are creating and then decide whether you should be changing to become a “destination store”.
Consider what you will have to do. What changes will you have to make to become a “destination store”?
Article by Christie Lewis
Christie is Practice Manager at Alan Lewis Accountants . Besides accounting, her passion is for all things small business (and blogging, of course). You can contact Christie directly at christie@lewistaxation.com.au.
Christie has written 811 awesome articles for us at Alan Lewis Accountants – BLOG
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