Service & Marketing

One of the very important “customer knowledge” tools for you to use is Customer Tracking Forms.   List the various marketing and advertising activities in which you are involved as well as word of mouth referrals and anything else that you are doing.  During the conversation with a visitor to your ...

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There are various laws relating to advertising which can be summarised by saying “be honest” and if you are promising to do something, you have to do it. The experts believe you should be putting yourself in the shoes of consumers. Don’t promise what you can’t deliver and ensure your ...

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Most businesses need to ensure that there is ongoing education of their team on the lifetime value of a new customer. Lifetime customers represent repeat business and repeat business equals profits. If you assume that the lifetime period of a customer is between 7 to 10 years on average; multiply ...

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Most experienced small business operators understand that keeping clients happy and building up business through referrals is crucial. If they didn’t, they probably wouldn’t have been around long enough to become “experienced small business operators”.  Most prospering & profitable small businesses have something in common – their operators understand that ...

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It is common knowledge that keeping your old customers is cheaper than trying to attain new customers. So why is it that we forget this when considering our marketing & advertising strategies? The fact is, if all of our efforts are focused on obtaining new clients, who’s marketing to our ...

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Sponsorship is a Business Investment

Sponsorship IS an investment on which the business should be expecting a meaningful return. The business needs to ensure that they are receiving real value and not just ‘lip-service’ from the sponsorship funds that they have invested in the sporting, charitable or community group. Sponsorship can assist an SME by:- ...

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Make it easy for customers to deal with you

A recent experience reminded me how important it is to make it easy for your customers to deal with you. As some of you will know, we are seeking commercial premises to establish a primary office. We made an appointment to view a particular vacant storefront and were shown through. Now, as we had ...

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But are they the right fit for your business?

Bergan Blue recently posted a blog article titled Finding the Right Match that I feel all business owners will benefit from reading (or at least being reminded about). Over the last couple of years, being in business has taught me the importance of finding the right match. I’m talking about ...

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Customer Surveys

As part of your ongoing commitment to offering fantastic service, have you considered conducting a customer survey? Customer surveys assist in getting feedback from one of the most important stakeholders in your business – your customers. You can gain feedback in a number of ways. Some very successful business people ...

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