Service & Marketing

Thumbnail image for Are You Attracting Cheap Clients?
By June 2, 2011

by Stuart Ayling from Marketing Nous Consider this real-life example: A dog day-care business offers a special half-price offer for the first day trip. Clients love the service… and so do the dogs! Unfortunately the business owners have trouble convincing these first-time clients to re-book (and pay double the rate ...

Read the full article →
Thumbnail image for The Customer Loyalty Ladder
By March 23, 2011

To have a great business, you need to establish a customer loyalty ladder. The ultimate aim then is to develop evangelists for your business, but where do you start? In the first instance, a viewer is someone in the market place who could buy from you but is currently not ...

Read the full article →
Thumbnail image for First Impressions Count
By December 11, 2010

It’s true what they say – you never get a second chance to make a good first impression. Most people make up their minds within seconds of meeting someone whether they like them. How are you going to give customers a positive message about your business? Small business operators need ...

Read the full article →
Thumbnail image for Talk To Your Customer Not Above Them
By July 19, 2010

One of the biggest things that turns off prospective clients is when someone is talking way above their heads. It’s insulting, it’s confusing, and it shows the client that the business person doesn’t care about them or their feelings. I know that accountants are often guilty of this when we ...

Read the full article →
Thumbnail image for Do Your Customers Recommend Your Business?
By June 14, 2010

Okay, it’s question time: Do your customers say “WOW“? Do they recommend your business to their friends and associates? Do you acknowledge long-term clients for their continuous support of your business? Do you send letters to new customers thanking them for their patronage? Do you encourage customers to give you ...

Read the full article →
Thumbnail image for Add Value & Believe in Your Product
By June 7, 2010

To make impressive profits you should add value to the basic product or service.  Customers receiving no-frills service expect to pay bargain-basement prices You should be continually thinking of ways and means of adding value to whatever you are producing in your business.   You are there to solve a customers problem ...

Read the full article →
Thumbnail image for Where Did They Come from?
By May 21, 2010

One of the very important “customer knowledge” tools for you to use is Customer Tracking Forms.  These forms are available from Yellow Pages or you can design your own.  List the various marketing and advertising activities in which you are involved as well as word of mouth referrals and anything ...

Read the full article →

← Previous Entries