As more and more small business owners are using customer advisory meetings to gather valuable data, it’s time we had a look at what they are. The purpose of these meetings is to obtain feedback from a group of customers on the products, services, sales process and general impression of your business.
You can organise the customer advisory meeting yourself or alternatively some clients ask an independent person, such as their accountant, to act as the facilitator of the customer meeting and to prepare a summary of the matters discussed.
Some of the items that could be raised at a customer advisory meeting could be:-
Many businesses are conducting customer advisory meetings 3 or 4 times a year, and using the meetings to gain valuable feedback on the perception that their customers have on the business operations. I realise that not every small/micro business is in a position to facilitate quarterly customer advisory meetings. Instead, you might like to follow up with an online survey or paper questionaire addressing a few of these questions. Of course, if you are interested in commencing a series of customer advisory meetings and you would like our input, feel free to contact us.
Do you follow up and seek feedback? Which methods have resulted in the greatest response rate?
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