To make impressive profits you should add value to the basic product or service.
Customers receiving no-frills service expect to pay bargain-basement prices
You should be continually thinking of ways and means of adding value to whatever you are producing in your business.
You are there to solve a customers problem and for that the customer will reward you by paying a price that will be inflated if the customer perceives that s/he has received excellent service and add-on value.
If the customer only receives very basic service and no frills, then the customer will expect to only pay a bargain basement price.
To obtain the add-on value, you and your staff will have to believe in the product or service that you are selling.
Show your customers that you are completely satisfied with what you are producing. Package the whole product or service with the add-on service and sell it to the customer with a passion!
You will not receive excellent profits in your business unless there is some passion and commitment in the way your business deals with its customers.
Successful businesses promote and sell their product with great enthusiasm and then embrace their customers with outstanding customer service. This is how businesses earn additional profits as compared to other businesses that struggle to make profits.